Digital Marketing Case Study for the Education Industry with Real Results
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To drive high-quality leads and boost awareness for diverse academic programs across different institutions through strategic digital campaigns.

High-Intent Leads Local Visibility Call-Driven Conversions
Primary Outcomes
Program Enquiries Improved
Qualified Student Leads Higher
Program Awareness Dominant

Focus on conversion-ready students within key admissions regions.

Our Medical & Healthcare Education Clients

Program Focus

We have successfully partnered with leading medical and healthcare institutions for campaigns covering PG Medicare, MBBS Abroad, and Nursing programs.

PG Medicare

High-intent leads for postgraduate healthcare programs.

MBBS Abroad

Global student acquisition for international medical admissions.

Nursing Programs

Program visibility and qualified enrolment inquiries.

Campaign Highlights

Education Growth
1

40,000+ leads generated across platforms including Meta (Facebook & Instagram), Google Ads, and YouTube.

2

Maintained a consistent 40-50% month-on-month growth in lead generation.

3

Facilitated over 4,000+ confirmed admissions through digital campaigns.

4

Worked extensively with leading medical institutions offering PG Medicare and MBBS study-abroad programs, generating consistent high-quality leads and admissions.

Brand Awareness Growth

Performance Lift
  • Increased reach and impressions by 200% within 90 days of campaign launch.
  • Reels and testimonial videos performed 2x better than static creatives.
  • Website traffic saw a 3.5x increase, primarily from mobile users engaging with ad creatives.
  • Higher brand recall observed on Meta platforms.

Campaign Types Executed

Channel Mix
Google Ads Campaigns
  • Search Campaigns

    Targeted high-intent keywords such as “WHO-approved MBBS colleges abroad”, “Admission open MBBS abroad 2025”, etc.

  • Display Campaigns

    Banner ads focused on remarketing, course highlights, and admission deadlines to drive traffic and brand recall.

  • Performance Max Campaigns

    AI-optimized campaigns across Google Search, Display, YouTube, Gmail, and Discover to maximize lead generation with minimal manual input.

  • YouTube Video Ads

    Short-form video ads showcasing campus life, student testimonials, and program intros to engage prospective students and parents.

Meta Ads Campaigns (Facebook & Instagram)
  • Lead Generation Ads

    Direct lead form campaigns optimized for mobile users with program-specific messaging.

  • Engagement & Reach Campaigns

    Focused on reels, student life highlights, and campus features to boost visibility and interest.

  • Video View Campaigns

    Promoted short-format reels and alumni stories to build trust and drive upper-funnel awareness.

  • Retargeting Funnel Campaigns

    Used Meta Pixel data to re-engage website visitors and form abandoners with testimonial-based creatives and time-sensitive CTAs.

Other Campaign Types & Enhancements

Optimization
  • Landing Page A/B Testing:
    Tested CTA buttons, headlines, forms, and layout variations to reduce bounce rates and increase lead conversion.
  • CRM-Integrated Campaigns:
    Connected Meta and Google ad platforms with CRMs (like Meritto, Hubspot, Zoho, etc.) for real-time lead tracking, scoring, and follow-up automation.

Proven Campaign Experience & ROI Focus

Results
  • Our campaigns span across diverse academic institutions, including engineering, management, and medical colleges (PG Medicare/MBBS abroad programs).
  • Over CA$35,000+ spent on medical education-focused campaigns alone, with 40,000+ qualified leads and strong conversion ratios.
  • Our campaign scaling strategy includes progressive funnel optimization, helping colleges shift from visibility to inquiries, and finally to successful admissions.

Client Reports

Case study report
Case study report details

Conclusion

We've managed education performance campaigns that drive qualified leads and admissions for medical and healthcare institutions, including PG Medicare, MBBS abroad, and nursing programs.

Our strategy combines intent-first acquisition with progressive funnel optimization, helping institutions move from visibility to inquiries and ultimately to confirmed admissions.

If you're looking for measurable education growth (not vanity metrics), we're happy to share how we've scaled similar academic brands.

CA$35,000+

Spent on PG Medicare/MBBS abroad campaigns

40,000+

Qualified leads generated

2,000+

Confirmed admissions via digital campaigns

High ROI

Consistent conversion success