Healthcare Digital Marketing Case Study that Drives Leads | Dotline
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To drive high-intent patient leads and increase credibility for medical services through targeted digital campaigns, ensuring higher appointment bookings, improved patient engagement, and stronger local visibility.

High-Intent Leads Local Visibility Call-Driven Conversions
Primary Outcomes
Appointment Bookings Improved
Patient Engagement Higher
Local Search Share Dominant

Focus on conversion-ready patients within a 3-7 mile radius.

3-7 miles

Hyper-local targeting radius to capture urgent intent.

3-5x

Higher conversion rates from intent-driven keyword sets.

Lower CPC

Continuous keyword optimization reduced wasted spend.

Objectives Across All Medical Verticals

High-Intent Enquiries
Dental Cleanings

Capture routine care seekers ready to book appointments.

Tooth Pain & Emergency

Immediate response campaigns for urgent procedures.

Knee Pain Treatment

Target mobility-focused patients needing fast relief.

Arthritis Care

Promote specialist consultations for chronic care paths.

Root Canal & Crowns

Drive specialist bookings for high-value dental services.

Spine / Ortho / Pain

Position clinicians as the go-to for pain consultations.

Boost Phone-Call Conversions

Call-only ads, call extensions, and mobile-first landing experiences positioned clinics as the fastest option for patients ready to speak now.

  • Click-to-call journeys for urgent care seekers
  • After-hours call routing with intent capture
  • Conversion-first ad scheduling

Key Success Factors Across All Medical Clients

Optimization Framework
1
Hyper-Local Targeting (3-7 miles)

Ensures visibility among patients most likely to book immediately.

2
High-Intent Keywords Only

Queries like "near me", "treatment", "doctor", "specialist", or "urgent" converted 3-5x better.

3
Call-Driven Optimization

Phone call extensions, call-only ads, and mobile prioritization drove higher call volume.

4
Service-Specific Ad Groups

This boosted CTR, Quality Score, and lowered CPC.

5
Continuous Keyword-Level Optimization

Turning off high-CPC, low-intent keywords ensured budget efficiency.

Local Search Domination Playbook

  • Localized ads with 3-5 mile radius segmentation for urgent services.
  • Location extensions and map placements to surface on near me searches.
  • Geo-specific landing pages that reinforce trust and proximity.
  • Review-driven creative to reinforce credibility in competitive zones.
Primary KPI Targets

Reduce cost per conversion while expanding lead volume.

Cost/Conversion Reduced
Qualified Calls Up
Ad Relevance Improved

Outcome

By combining hyper-local targeting, intent-first messaging, and call-focused optimization, medical clients achieved higher appointment bookings, stronger patient engagement, and consistent local visibility in their priority service radius.

Ready-to-Book Patients

Client Reports

Case study report
Case study report details

Conclusion

We've managed medical performance campaigns driving 45,000+ patient leads and managing RS.50,00,000+ in ad spend across dental, orthopaedic, pain management, and multi-specialty clinics.

One example: A pain management client scaled from 120 to 1,800 monthly patient inquiries by restructuring their Search funnels, without increasing budget.

Not sure if we're the right fit, but if you want an agency focused on measurable patient growth (not vanity metrics), happy to share how we've scaled similar medical brands.

RS.50 Lacs+

Ad spend across platforms

45,000+

Patient leads generated

1,800+

Monthly patient inquiries