Top Four Essential and Latest SEO Trends 2022 That You Need To Know

Latest SEO trends 2022

SEO is constantly evolving. In the SEO industry, what worked last year might not work this year. As we move into 2022, you will find a landscape that changes with the "latest SEO trends 2022" and technologies emerging all the time.

Whether you are looking for Algorithm Updates, Rich Snippets, or Core Web Vital Factors, Google is “unlocking” its actionable insights that will help SEO Agencies explore more features and keep an eye on the essential components.

Table of Contents

1. The Google algorithm (search engine optimization)
2. Helpful Content Update
3. Product Review Update
4. Core Update 2022
5. Page Experience Update
   1. Desktop Page Experience Update Criteria

1. The Google algorithm (search engine optimization) :

When it comes to search engine optimization, there is no denying the importance of the Google algorithm. For the uninitiated - the algorithm is a set of rules that determine how your website is ranked in search engine results pages (SERPs). While there are many factors that contribute to your ranking, the algorithm is arguably the most important.

From 2003 until today, there have been constant algorithm updates for SEO. By understanding the updates, you can make necessary adjustments to your website and ensure it is visible to the SERPs.

2. Helpful Content Update :

Google has been working hard to make its search engine even more user-friendly and helpful. The company announced the launch of “Helpful Content Update,” which aims to make it easier for users to find content genuine and factual.

Google ranks the content meant to write for the users rather than solely writing for SEO intents. It signals those useful site pages, which have credible information helping users to make actions – subscribe, sign-up, contact, etc.

3. Product Review Update :

Consumer feedback has promptly been taken when it comes to buying a product or availing of services.

Google firmly believes that people should be free to share their opinions and encourage an open environment in which to do so and at the same time meet Google’s stringent guidelines for high-quality content.

In the latest SEO trends 2022 update, Google confirms the fourth series of product review updates. However, the update is the refinement of Google’s product review algorithm that was introduced on March 2021, says Google.

4. Core Update :

New Core Update Algorithm update is Rolled Out on May 2022!

“Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform, which we've noted in previous guidance on what site owners should know about core updates:” says Google.

About the May 2022 core update, Google has told advertisers to improvise the page quality but has not specified any drop in rankings for certain pages. It maintains that sites are getting reassessed.

5. Page Experience Update

If you have witnessed a drop or increase in desktop search rankings, it could be due to the impact of Google’s page experience. This page experienced update rolled out happened on March 3, 2022.

• This update was a signal key indicator of how the sites of the pages are affected.
• If you start noticing the changes in rankings (positive or negative) on desktop search rankings, it means Page Experience is taking place.
• Check your site’s page score on Google’s tools for analysing.
• Using Google Search Console will help in evaluating Page Experience Criteria with different versions of the webpages.

Desktop Page Experience Update Criteria

Core Web Vital is a set of three main metrics of the desktop page experience by Google update criteria.

These three Core Web Vitals are the key rankings factors on search engines which includes:

1. Core Web Vitals (LCP + CLS + FID)
2. HTTPS Security
3. Absence of intrusive interstitials

A drop in ranking does not mean the site is penalized for not meeting the page experience criteria of the Core Vital update. Click measuring Code Web Vitals for more guidance.

Improving your page experience for affected pages might help in boosting the optimization score and ranking website.

While this may result in some pages' fluctuating ranking positions, the company has not specified which pages will be affected. So it is essential to keep an eye on your site's performance.