Dotline Featured on Press Trust of India (PTI): Sharing Expert Insights on Google's Performance Max Campaigns for 2025

We are thrilled to announce that Dotline Web has been featured on Press Trust of India (PTI) - one of India's most trusted and respected news agencies - for our latest article titled “How to Use Google's Performance Max Campaigns to Lower CPC & Boost Conversions in 2025.”

This feature highlights our expertise in digital marketing, Google Ads optimization, and AI-driven campaign strategy, reaffirming Dotline's position as a leading performance marketing agency in India.

What the Article Covers

In this PTI feature, our team shares actionable strategies to help marketers and business owners make the most of Google's Performance Max (PMax) campaigns in 2025 - a campaign type that leverages AI and machine learning to deliver ads across Google's full ecosystem, including Search, YouTube, Display, Discover, Gmail, and Maps.

Our article breaks down step-by-step best practices that can help brands reduce Cost Per Click (CPC) and increase conversions, particularly for local businesses in regions like Jayanagar, Bangalore, and across India.

Key takeaways include:

• Setting clear conversion goals and tracking them accurately using enhanced or server-side conversions.
• Using diverse creative assets - headlines, videos, and visuals that appeal to your target audience.
• Applying audience signals wisely - to guide Google's AI toward high-intent users.
• Allowing adequate learning time - before making major campaign changes.
• Using negative keywords and brand exclusions - to avoid irrelevant clicks.
• Using negative keywords and brand exclusions - to avoid irrelevant clicks.
• Continuous optimization and insights analysis - to improve campaign performance over time.

The article also discusses how local businesses in Bangalore and India can customize their PMax strategies through localized creatives, audience targeting, and budget optimization.

Why This Matters

As Google Ads becomes more automated, it's crucial for businesses to understand how to work with AI instead of against it. PMax campaigns, when set up correctly, can significantly lower ad spend wastage while maximizing conversions — something every growing business needs in today's competitive landscape.

As our Founder & Managing Director, Fahad Khalid, noted in the PTI article:

“In today's competitive digital space, it is not just about running ads—it's about making every click count. At Dotline, our focus is on helping brands use tools like Performance Max in a way that delivers real, measurable growth.”

About Dotline

With 21 years of expertise in digital marketing, Dotline has helped over 5,000 clients across India and abroad achieve measurable growth through data-driven strategies. From Google Ads and SEO to social media marketing and web design, our team continues to deliver 100% client satisfaction with every project.

Read the Full PTI Feature

You can read the complete article on Press Trust of India here: 👉 How to Use Google's Performance Max Campaigns to Lower CPC & Boost Conversions in 2025